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Startup Stories – Liam Scanlan (Eat Your Water) / Research and Innovation / Events / The University of Newcastle, Australia


Liam Scanlan was three weeks into a marine biology degree when he had an idea for a new venture. He realised being a uni student working limited shifts left him with little money to spend on fashion. And t-shirts being $50-$60 a piece was completely unsustainable. Liam set to work and began scribbling simple designs for mens t-shirts, straight away narrowing down on the brand, ‘Eat Your Water’, which he describes as being dumped off a wave and having to eat water. The brand aims to build awareness of social issues surrounding our oceans, underscored by the tagline ‘do the right thing’.

After it’s first year, Eat Your Water built an Instagram following of more than 20,000 and their unique t-shirts were offering customers are far more affordable and appealing product. Since then, Eat Your Water’s following has erupted to more than 45,000 and are shipping t-shirts across the world. Liam has since changed his undergrad to Business Innovation and Entrepreneurship to focus on growing his knowledge, his brand and global awareness of our oceans.

Join us at Startup Stories to hear from local founder Liam Scanlan and his story so far riding the wave of retail entrepreneurship and ocean sustainability.


About Startup Stories

Startup Stories takes place regularly at the University of Newcastle’s coworking space I2N Hub Hunter Street. Startup founders talk candidly about their experience as an entrepreneur and business owner – the highs, the lows, the wins, the mistakes, the whole enchilada. Startup Stories provides real-life examples of the different stages of the startup journey, creating a forum for startups to share and learn but also for the community to see tangible evidence of entrepreneurship making a difference in our region. #i2nStartupStories

See also  ThinkFest - Information Technology University

What is I2N?

The University of Newcastle’s Integrated Innovation Network (I2N) fuels the success of innovators and entrepreneurs by connecting them with other founders, mentors, experts, customers and investors, turning their ideas into global impact.

Program Partners

UON is proud to be able to bring this event to you via the NSW State Government’s Boosting Business Innovation Program.


You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

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